Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness

  1. Romeo-Arroyo, E.
  2. Jensen, H.
  3. Hunneman, A.
  4. Velasco, C.
Revista:
International Journal of Gastronomy and Food Science

ISSN: 1878-4518,  1878-450X

Ano de publicación: 2023

Volume: 31

Tipo: Artigo

DOI: 10.1016/J.IJGFS.2022.100656 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus