Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness

  1. Romeo-Arroyo, E.
  2. Jensen, H.
  3. Hunneman, A.
  4. Velasco, C.
Revue:
International Journal of Gastronomy and Food Science

ISSN: 1878-4518 1878-450X

Année de publication: 2023

Volumen: 31

Type: Article

DOI: 10.1016/J.IJGFS.2022.100656 GOOGLE SCHOLAR lock_openAccès ouvert editor