Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness

  1. Romeo-Arroyo, E.
  2. Jensen, H.
  3. Hunneman, A.
  4. Velasco, C.
Journal:
International Journal of Gastronomy and Food Science

ISSN: 1878-4518,  1878-450X

Year of publication: 2023

Volume: 31

Type: Article

DOI: 10.1016/J.IJGFS.2022.100656 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus