Itsaso Gonzalez Ochoantesana-rekin lankidetzan egindako argitalpenak (12)
2019
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A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Design Journal, Vol. 22, Núm. sup1, pp. 1957-1971
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How can Design Thinking promote entrepreneurship in young people?
Design Journal, Vol. 22, Núm. sup1, pp. 111-121
2018
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Aesthetic interaction consistency: Exploring the foundation for static and dynamic aesthetics
Proceedings of International Design Conference, DESIGN
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La influencia de los entornos interactivos adaptados en la aceptación de interfaces industriales actuales
Comunicaciones presentadas al XXII Congreso Internacional de Ingeniería de Proyectos: celebrado en Madrid del 11 al 13 de julio de 2018
2017
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A Design Thinking approach to introduce entrepreneurship education in European school curricula
Design Journal, Vol. 20, Núm. sup1, pp. S754-S766
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A Framework For Product Design Based On Semantic Attribution Process
Design Journal, Vol. 20, Núm. sup1, pp. S16-S27
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Next generation of tools for industry to evaluate the user emotional perception: the biometric-based multimethod tools
Design Journal, Vol. 20, Núm. sup1, pp. S2771-S2777
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The brand gap: A framework for brand experience analysis
Emotional Engineering, Vol.5 (Springer International Publishing), pp. 147-168
2016
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A framework for innovation opportunity identification based on brand experience
Proceedings of International Design Conference, DESIGN
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Closing the Brand Gap through Innovation and Design
Procedia CIRP
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Diseño de servicios para la servitización: Eexperiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa
Universia Business Review, Núm. 49, pp. 146-181
2014
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Revisión de modelos para la transformación de la marca en productos y servicios en entornos business to business
Proceedings from the 18th International Congress on Project Management and Engineering: (Alcañiz, July 2014)