Customer Data-driven Business Models: A Case Study in the Retail Industry

  1. Elorza, Maider
  2. Castellano, Eduardo
Libro:
ICSBT: PROCEEDINGS OF THE 19TH INTERNATIONAL CONFERENCE ON SMART BUSINESS TECHNOLOGIES
  1. Wijnhoven, F (coord.)
  2. Hammoudi, F (coord.)
  3. VanSinderen, M (coord.)

ISBN: 978-989-758-587-6

Año de publicación: 2022

Páginas: 101-110

Congreso: 19th International Conference on Smart Business Technologies (ICSBT)

Tipo: Aportación congreso

DOI: 10.5220/0011138800003280 GOOGLE SCHOLAR