Customer Data-driven Business Models: A Case Study in the Retail Industry

  1. Elorza, Maider
  2. Castellano, Eduardo
Book:
ICSBT: PROCEEDINGS OF THE 19TH INTERNATIONAL CONFERENCE ON SMART BUSINESS TECHNOLOGIES
  1. Wijnhoven, F (coord.)
  2. Hammoudi, F (coord.)
  3. VanSinderen, M (coord.)

ISBN: 978-989-758-587-6

Year of publication: 2022

Pages: 101-110

Congress: 19th International Conference on Smart Business Technologies (ICSBT)

Type: Conference paper

DOI: 10.5220/0011138800003280 GOOGLE SCHOLAR
Data source: WoS