Customer Data-driven Business Models: A Case Study in the Retail Industry
- Elorza, Maider
- Castellano, Eduardo
- Wijnhoven, F (coord.)
- Hammoudi, F (coord.)
- VanSinderen, M (coord.)
ISBN: 978-989-758-587-6
Datum der Publikation: 2022
Seiten: 101-110
Kongress: 19th International Conference on Smart Business Technologies (ICSBT)
Art: Konferenz-Beitrag