The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
- Balderas-Cejudo, A.
- Rivera-Hernáez, O.
Livre:
The Routledge Handbook of Hospitality Marketing
ISBN: 9781138214668
Année de publication: 2017
Pages: 255-268
Type: Chapitre d'ouvrage