The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
- Balderas-Cejudo, A.
- Rivera-Hernáez, O.
Buch:
The Routledge Handbook of Hospitality Marketing
ISBN: 9781138214668
Datum der Publikation: 2017
Seiten: 255-268
Art: Buch-Kapitel