The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
- Balderas-Cejudo, A.
- Rivera-Hernáez, O.
Liburua:
The Routledge Handbook of Hospitality Marketing
ISBN: 9781138214668
Argitalpen urtea: 2017
Orrialdeak: 255-268
Mota: Liburuko kapitulua