Publications (2) Publications de Maitane Uranga Izaguirre

2023

  1. Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0

    Industrial Marketing Management, Vol. 110, pp. 96-116

2021

  1. Design as an enabler of change: a model for measuring the impact of design in service organizations

    Proceedings from the International Congress on Project Management and Engineering