Maitane
Uranga Izaguirre
Investigadora en el periodo 2019-2021
Publicaciones (2) Publicaciones de Maitane Uranga Izaguirre
2023
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Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Industrial Marketing Management, Vol. 110, pp. 96-116
2021
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Design as an enabler of change: a model for measuring the impact of design in service organizations
Proceedings from the International Congress on Project Management and Engineering