Publicacions (5) Publicacions de Izaskun Zurbitu Aldama

2023

  1. Communicating sustainability to wine tourists, the next "big thing" for the landmark wineries: The case of emilio moro wineries

    Handbook of Research on Sustainability Challenges in the Wine Industry (IGI Global), pp. 1-15

2022

  1. Discovering silver market segments in cooking courses: The case of Basque Culinary Center

    International Journal of Gastronomy and Food Science, Vol. 28

  2. Senior travelers and wine tourism experience opportunities of an evolving market segment

    Routledge Handbook of Wine Tourism (Taylor and Francis), pp. 213-223

2014

  1. Capítulo 11. Las redes sociales en el mundo del vino

    La economía del vino en España y en el mundo (Cajamar Caja Rural), pp. 377-396

2006

  1. El caso de la promoción de Vinos de España

    MK: Marketing + ventas, Núm. 218, pp. 26-35