Izaskun
Zurbitu Aldama
Publicaciones (5) Publicaciones de Izaskun Zurbitu Aldama
2023
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Communicating sustainability to wine tourists, the next "big thing" for the landmark wineries: The case of emilio moro wineries
Handbook of Research on Sustainability Challenges in the Wine Industry (IGI Global), pp. 1-15
2022
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Discovering silver market segments in cooking courses: The case of Basque Culinary Center
International Journal of Gastronomy and Food Science, Vol. 28
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Senior travelers and wine tourism experience opportunities of an evolving market segment
Routledge Handbook of Wine Tourism (Taylor and Francis), pp. 213-223
2014
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Capítulo 11. Las redes sociales en el mundo del vino
La economía del vino en España y en el mundo (Cajamar Caja Rural), pp. 377-396
2006
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El caso de la promoción de Vinos de España
MK: Marketing + ventas, Núm. 218, pp. 26-35