Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
- Iriarte, I.
- Hoveskog, M.
- Nguyen Ngoc, H.
- Legarda, I.
- Uranga, M.
- Nazabal, M.
- Atxa, A.
Revue:
Industrial Marketing Management
ISSN: 0019-8501
Année de publication: 2023
Volumen: 110
Pages: 96-116
Type: Article