Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0

  1. Iriarte, I.
  2. Hoveskog, M.
  3. Nguyen Ngoc, H.
  4. Legarda, I.
  5. Uranga, M.
  6. Nazabal, M.
  7. Atxa, A.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2023

Volume: 110

Pages: 96-116

Type: Article

DOI: 10.1016/J.INDMARMAN.2023.02.015 GOOGLE SCHOLAR lock_openOpen access editor

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