The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger
- Urrutikoetxea Arrieta, B.
- Polo Peña, A.I.
- Martínez Medina, C.
ISSN: 1468-4527
Année de publication: 2019
Volumen: 43
Número: 3
Pages: 326-349
Type: Article
