The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger

  1. Urrutikoetxea Arrieta, B.
  2. Polo Peña, A.I.
  3. Martínez Medina, C.
Journal:
Online Information Review

ISSN: 1468-4527

Year of publication: 2019

Volume: 43

Issue: 3

Pages: 326-349

Type: Article

DOI: 10.1108/OIR-02-2016-0049 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus