Sistemas de información de Marketing-SIM"más que simples cajas tecnológicas"
- Romeiro Serna, John
- Garmendia Aguirre, Fermín
ISSN: 0212-1867
Año de publicación: 2007
Número: 128
Páginas: 117-144
Tipo: Artículo
Otras publicaciones en: Esic market
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