Sistemas de información de Marketing-SIM"más que simples cajas tecnológicas"

  1. Romeiro Serna, John
  2. Garmendia Aguirre, Fermín
Revista:
Esic market

ISSN: 0212-1867

Año de publicación: 2007

Número: 128

Páginas: 117-144

Tipo: Artículo

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Otras publicaciones en: Esic market

Referencias bibliográficas

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  • BOONE, L.E., AND KURTZ, D.L. Marketing Information System: Current status in American industry. In F.C. Allvine, ed. Marketing in Motion: Relevance in Marketing, 1971, 163-67.
  • COHEN KAREN, DANIEL. Sistemas de Información para la Toma de Decisiones. México: Mcgraw-Hill, 1994.
  • E. Y. Li, Marketing information systems in small companies, Information Resources Management Journal 10 (1), 1997.
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  • G. PECHUAN, Ignacio. Sistemas y Tecnologías de la Información para la Gestión. Ed. McGraw-Hill, 1997.
  • KIMBALL, P. Marshall. Sistemas de Información de Mercadotecnia. Ed. International Thompson, 1999.
  • KOTLER, Philip. Dirección de Marketing. España: Prentice Hall, 1995. Pp. 133-158.
  • MCLEOD Raymod, Jr. Sistemas de Información Gerencial. México: Prentice Hall, 2000.
  • MCLEOD Raymond, Jr and C. Rogers John. Marketing Information Systems: Their current Status in Fortune 1000 Companies. Journal of Management Information Systems, 1985. Vol. I. No 4. Marketing Science Institute. http://www.msi.org.
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