Sistemas de información de Marketing-SIM"más que simples cajas tecnológicas"

Bibliographic References

• AKAAH, I. y RIORDAN, E. Applicability of marketing know how in the Third World. En:International Marketing Review. Spring. 1998. p.41-55.
• AMARADAVI, Chandra S. SAMADDAR, Subhashish and DUTTA, Siddhartha. Intelligent Marketing Information System: computerized intelligence for marketing decision making. En:Marketing Intelligence & Plannig, Vol.13, N.2. 1995. p.4-13.
• AMSTUTZ, A. Market oriented management systems: the current status. En: Journal of marketing Research, Vol.6. 1969. p.481.
• ANTHONY, R.N. Planning and control systems: a framework for analysis. Boston. Mass. Harvard University Press. 1999.
• ARGYRIS, C. Y SCHON, DONALD A. Organization Learning. Madrid. Addison Wesley. 1996. p.325.
• B. WANG. Charles. Tecnovisión. McGraw Hill. 1996. 164 p.
• BARLEY, S.R. Semiotics and the study of occupational and organizational cultures. En: Administrative Science Quarterly. 1983. 28.
• BARNEY, J. Organizational culture: can it be a source of sustained competitive advantage?. En: Academy of Management Review, Vol.11, No. 3. 1993.
• BARNEY, J. Firm resources and sustained competitive advantage. En: Journal of Management, Vol.17, N.1. 1991.
• BERENSON, C. Marketing Information systems. En: Journal of Marketing. Vol.33, N.4, part 1. 1969. p.16-23.
• BESSEN, Jim. Riding the Marketing Information Wave. En: Harvard Business Review. Vol.71. September-October 1993. p.150-60.
• BOONE, L.E., AND KURTZ, D.L. Marketing Information System: Current status in American industry. In F.C. Allvine, ed. Marketing in Motion: Relevance in Marketing, 1971, 163-67.
• COHEN KAREN, DANIEL. Sistemas de Información para la Toma de Decisiones. México: Mcgraw-Hill, 1994.
• E. Y. Li, Marketing information systems in small companies, Information Resources Management Journal 10 (1), 1997.
• GORRY, G. A., AND SCOTT MORTON, M. S. A framework for management information systems. Sloan Management Review, 13, 1, 1971.
• G. PECHUAN, Ignacio. Sistemas y Tecnologías de la Información para la Gestión. Ed. McGraw-Hill, 1997.
• KIMBALL, P. Marshall. Sistemas de Información de Mercadotecnia. Ed. International Thompson, 1999.
• KOTLER, Philip. Dirección de Marketing. España: Prentice Hall, 1995. Pp. 133-158.
• MCLEOD Raymod, Jr. Sistemas de Información Gerencial. México: Prentice Hall, 2000.
• MCLEOD Raymond, Jr and C. Rogers John. Marketing Information Systems: Their current Status in Fortune 1000 Companies. Journal of Management Information Systems, 1985. Vol. I. No 4. Marketing Science Institute. http://www.msi.org.