A framework for innovation opportunity identification based on brand experience

  1. Gonzalez, I.
  2. Val, E.
  3. Justel, D.
  4. Iriarte, I.
Proceedings:
Proceedings of International Design Conference, DESIGN

ISSN: 1847-9073

Year of publication: 2016

Volume: DS 84

Pages: 997-1004

Type: Conference paper

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Data source: Scopus