Maya
Hoveskog
Maya Hoveskog-rekin lankidetzan egindako argitalpenak (6)
2024
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Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models
9th International Conference on New Business Models (NBM2024)
2023
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Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Industrial Marketing Management, Vol. 110, pp. 96-116
2021
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A model for measuring and managing the impact of design on the organization: Insights from four companies
Sustainability (Switzerland), Vol. 13, Núm. 22
2019
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Exploring why established companies need service design. The case of two basque service organizations
Proceedings from the International Congress on Project Management and Engineering
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To Be or Not to Be–the Servitization Dilemma and the Role of Design
Design Journal, Vol. 22, Núm. sup1, pp. 37-49
2018
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Service design visualization tools for supporting servitization in a machine tool manufacturer
Industrial Marketing Management, Vol. 71, pp. 189-202