4 Gastronomia Zientzien Fakultatea (BCC)
Fakultatea
Xiamen University
Xiamen, ChinaXiamen University-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2018
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Senior tourism An emerging and attractive market segment for destinations
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162
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The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268