Publicaciones (3) Publicaciones en las que ha participado algún/a investigador/a

2018

  1. Senior tourism An emerging and attractive market segment for destinations

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162

  2. Senior tourism: determinants, motivations and behaviour in a globalized and evolving market segment

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  3. The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268