Publications in collaboration with researchers from Universidad de Salamanca (2)

2018

  1. Senior tourism An emerging and attractive market segment for destinations

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162

  2. The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268