4BCC Business Management
Research Area
Xiamen University
Xiamen, ChinaPublications in collaboration with researchers from Xiamen University (2)
2018
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Senior tourism An emerging and attractive market segment for destinations
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162
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The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268