Publications by the researcher in collaboration with Olga Rivera Hernáez (4)

2018

  1. The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268

2017

  1. Changing Trends in the Baby Boomer Travel Market: Importance of Memorable Experiences

    Journal of Hospitality Marketing and Management, Vol. 26, Núm. 4, pp. 347-360

  2. The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 255-268

2016

  1. The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies

    JOURNAL OF POPULATION AGEING, Vol. 9, Núm. 4, pp. 345-373