Publicaciones en las que colabora con Ion Iriarte Azpiazu (4)

2023

  1. Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0

    Industrial Marketing Management, Vol. 110, pp. 96-116

  2. The role of HCD in organisational liminality

    Proceedings from the International Congress on Project Management and Engineering