Publications by the researcher in collaboration with Ion Iriarte Azpiazu (7)
2024
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Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models
9th International Conference on New Business Models (NBM2024)
2023
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Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Industrial Marketing Management, Vol. 110, pp. 96-116
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The role of HCD in organisational liminality
Proceedings from the International Congress on Project Management and Engineering
2021
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A model for measuring and managing the impact of design on the organization: Insights from four companies
Sustainability (Switzerland), Vol. 13, Núm. 22
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Design as an enabler of change: a model for measuring the impact of design in service organizations
Proceedings from the International Congress on Project Management and Engineering
2019
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El caso de dos empresas vascas en busca de capacidades para el diseño de servicios: razones clave
Comunicaciones presentadas al XXIII Congreso Internacional de Ingeniería de Proyectos: celebrado en Málaga del 10 al 12 de julio de 2019
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Exploring why established companies need service design. The case of two basque service organizations
Proceedings from the International Congress on Project Management and Engineering