Publications en collaboration avec des chercheurs de University of Regensburg (2)

2018

  1. Senior tourism An emerging and attractive market segment for destinations

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162

  2. The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268