Olga
Rivera Hernáez
Publicaciones en las que colabora con Olga Rivera Hernáez (3)
2018
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The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268
2017
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Changing Trends in the Baby Boomer Travel Market: Importance of Memorable Experiences
Journal of Hospitality Marketing and Management, Vol. 26, Núm. 4, pp. 347-360
2016
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The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies
JOURNAL OF POPULATION AGEING, Vol. 9, Núm. 4, pp. 345-373