2MUE Merkatuaren garapena
DMC
Universidad Rey Juan Carlos
Madrid, EspañaUniversidad Rey Juan Carlos-ko ikertzaileekin lankidetzan egindako argitalpenak (4)
2015
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Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
Review of Radical Political Economics, Vol. 47, Núm. 3, pp. 345-367
2014
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Antecedents to market orientation in the worker cooperative organization: The mondragon group
Annals of Public and Cooperative Economics, Vol. 85, Núm. 3, pp. 387-408
2010
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Attributes of the Cooperative Organisation Model that facilitate Market Orientation
Academy of Marketing Conference
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La orientación al mercado en la organización cooperativa: antecedentes y resultados en el Grupo Mondragón
XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 85