Publicaciones en las que colabora con Maya Hoveskog (5)

2023

  1. Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0

    Industrial Marketing Management, Vol. 110, pp. 96-116

2021

  1. A model for measuring and managing the impact of design on the organization: Insights from four companies

    Sustainability (Switzerland), Vol. 13, Núm. 22

2019

  1. Exploring why established companies need service design. The case of two basque service organizations

    Proceedings from the International Congress on Project Management and Engineering

  2. To Be or Not to Be–the Servitization Dilemma and the Role of Design

    Design Journal, Vol. 22, Núm. sup1, pp. 37-49

2018

  1. Service design visualization tools for supporting servitization in a machine tool manufacturer

    Industrial Marketing Management, Vol. 71, pp. 189-202