Fuzzy Front End de la innovación y el pensamiento divergente y convergente
- Ester Val Jauregi
- Daniel Justel Lozano
- Unai Cornes Larrauri 1
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1
Universidad de Mondragón/Mondragon Unibertsitatea
info
Publisher: edUPV, Editorial Universitat Politècnica de València ; Universitat Politècnica de València
ISBN: 84-9705-987-5
Year of publication: 2006
Pages: 941-952
Congress: CIDIP. Congreso Internacional de Ingeniería de Proyectos (10. 2006. Valencia)
Type: Conference paper
Abstract
In latest years, the Fuzzy Front End of Innovation, that is, activities undertaken before the development decision of a new product is made, has increasingly been focusing attention in New Product Development literature. In fact, it is broadly accepted that decisions made at this stage determine the path of the whole innovation process and sets the firm’s future competitive scenery. This paper aims at dealing with two main objectives. On the one hand, the literature related to activities undertaken during the Fuzzy Front End of Innovation and the different existing tools, methods and techniques that may be used during the mentioned stage has been analyzed. On the other hand, those activities and the related tools, methods and techniques have been classified in terms of their contribution to divergent and convergent thinking carried out in every innovation process.