Attributes of the Cooperative Organisation Model that facilitate Market Orientation
- izaskun Agirre Aramburu 2
- Amaia Aizpuru Garmendia 2
- Pedro José Reinares Lara 1
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1
Universidad Rey Juan Carlos
info
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2
Universidad de Mondragón/Mondragon Unibertsitatea
info
Proceedings:
Academy of Marketing Conference
Publisher: Coventry Business School
ISBN: 9783319117966
Year of publication: 2010
Type: Conference paper