The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
- Balderas-Cejudo, Adela
- Rivera-Hernaez, Olga
Collection de livres:
ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING
- Gursoy, D (coord.)
ISBN: 978-1-315-44552-6, 978-1-138-21466-8
Année de publication: 2018
Pages: 255-268
Type: Chapitre d'ouvrage