The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies
- Balderas-Cejudo, Adela
- Rivera-Hernaez, Olga
- Patterson, Ian
ISSN: 1874-7884, 1874-7876
Year of publication: 2016
Volume: 9
Issue: 4
Pages: 345-373
Type: Article