A FRAMEWORK FOR INNOVATION OPPORTUNITY IDENTIFICATION BASED ON BRAND EXPERIENCE

  1. Gonzalez, I.
  2. Val, E.
  3. Justel, D.
  4. Iriarte, I.
  5. Pavkovic, N
Book Series:
DS 84: PROCEEDINGS OF THE DESIGN 2016 14TH INTERNATIONAL DESIGN CONFERENCE, VOLS 1-4
  1. Pavkovic, N
  2. Marjanovic, D (coord.)
  3. Storga, M (coord.)
  4. Bojcetic, N (coord.)
  5. Skec, S (coord.)

ISSN: 1847-9073

ISBN: *****************

Year of publication: 2016

Pages: 997-1004

Congress: 14th International Design Conference (DESIGN)

Type: Conference paper

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Data source: WoS