Gazteen jarrera ikus-entzunezko edukiekin, nola telebistan hala Interneten

  1. Idoia Astigarraga
  2. Amaia Pavón-Arrizabalaga
  3. Aitor Zuberogoitia Espilla
Llibre:
II. Ikergazte nazioarteko ikerketa euskaraz: Kongresuko artikulu-bilduma.
  1. Iñaki Alegria (ed. lit.)
  2. Ainhoa Latatu (ed. lit.)
  3. Miren Josu Omaetxebarria (ed. lit.)
  4. Patxi Salaberri (ed. lit.)

Editorial: Udako Euskal Unibertsitatea, UEU = Universidad Vasca de Verano

ISBN: 978-84-8438-627-8

Any de publicació: 2017

Títol del volum: Giza Zientziak eta Zuzenbidea

Tom: 3

Volum: 3

Pàgines: 93-101

Congrés: Ikergazte. Nazioarteko Ikerketa Euskaraz (2. 2017. Iruñea)

Tipus: Aportació congrés

DOI: 10.26876/IKERGAZTE.II.02.11 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Resum

This article examines the different forms of consumption and interaction that young people employ with television and online video content. The aim of this study is to know whether audience behaviour changes depending on the type of medium. The study presents the most significant statistical results of a survey of 475 young students conducted at Mondragon University. After carrying out a factorial analysis and two multiple generalized linear regressions, our results show that it is statistically impossible to describe audience attitude as a dichotomy between passive television viewers and active internet users.

Fuente de los datos: Dialnet