Responsabilidad social cooperativa en el sector de ahorro y crédito de costa rica. Mediación de la reputación, credibilidad y percepción en la lealtad de los asociados

  1. Pescador, Irune Gómez
  2. Arzadun, Paula
Revue:
Boletín de estudios económicos

ISSN: 0006-6249

Année de publication: 2019

Titre de la publication: Algunos paradigmas económicos emergentes

Volumen: 74

Número: 228

Pages: 553-578

Type: Article

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D'autres publications dans: Boletín de estudios económicos

Résumé

El sector financiero ha liderado, en los últimos años, acciones de responsabilidad social empresarial - RSE, y representa al 40% de las principales cooperativas del mundo. Ahora bien, aunque la RSE forma parte de los valores y principios esenciales del cooperativismo, incluso sus empresas desconocen en qué medida la RSE se ajusta a las necesidades y expectativas de su entorno. Por lo tanto, este estudio pretende examinar un modelo conceptual enfocado en la importancia de la reputación, la credibilidad y las percepciones de los clientes. Se llevó a cabo un estudio de campo con una muestra de 2223 casos de clientes asociados de una de las principales cooperativas de ahorro y crédito de Costa Rica, país centroamericano en donde dichas cooperativas son las que mayor representación tienen.Resumen alternativo:40% of the world's main cooperatives belong to the financial and insurance sectors. Because of the last economic crisis, the financial sector in general has led actions of corporate social responsibility - CSR. However, cooperatives have not only been more stable, but CSR is also part of their genuine and essential values and principles. However, even cooperatives do not know to what extent CSR fits the needs and expectations of its stakeholders. Therefore, this study aims to examine a conceptual model focused on the importance of reputation, credibility and customer perceptions. A field study was carried out with a sample of 2223 cases of associated clients of one of the main Cooperatives of the financial sector in Costa Rica, a Central American country where said cooperatives are the ones with the highest representation.

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