The brand gap: A framework for brand experience analysis

  1. Gonzalez, I.
  2. Val, E.
  3. Justel, D.
Book:
Emotional Engineering, Vol.5

ISBN: 9783319531946

Year of publication: 2017

Pages: 147-168

Type: Book chapter

DOI: 10.1007/978-3-319-53195-3_10 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus