Evaluation method for selecting innovative product concepts with greater potential marketing success

  1. Justel, D.
  2. Vidal, R.
  3. Arriaga, E.
  4. Franco, V.
  5. Val-Jauregi, E.
Proceedings:
Proceedings of ICED 2007, the 16th International Conference on Engineering Design

ISBN: 9781904670025

Year of publication: 2007

Volume: DS 42

Type: Conference paper