Argitalpenak (2) Ikertzaileren baten partaidetza izan duten argitalpenak

2017

  1. Changing Trends in the Baby Boomer Travel Market: Importance of Memorable Experiences

    Journal of Hospitality Marketing and Management, Vol. 26, Núm. 4, pp. 347-360

  2. The silver segment: A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry

    The Routledge Handbook of Hospitality Marketing (Taylor and Francis), pp. 255-268