Área
4BCC Sistemas sostenibles
Capítulos de Libro (2) Publicaciones en las que ha participado algún/a investigador/a
2018
-
Senior tourism An emerging and attractive market segment for destinations
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 154-162
-
The silver segment A case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
ROUTLEDGE HANDBOOK OF HOSPITALITY MARKETING (ROUTLEDGE), pp. 255-268