Ámbito de investigación
2MUE Desarrollo de Mercado y Cliente - DMC
Articles (1) Publicacions en què ha participat algun/a investigador/a
2019
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The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country
Journal of Business Ethics, Vol. 154, Núm. 3, pp. 701-719