4BCC Business Management

2022

1. Capítulo 7. The market power of older travellers and how they are portrayed: a practical approach to an increasing market segment

   La gestión turística del patrimonio: una visión multidisciplinar (Thomson Reuters Aranzadi), pp. 165

2. Liderazgo, compasión y felicidad: Una apuesta de presente y futuro

   El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 319-336

3. Luxury tourism in the new normal: In search of the new memorability

   The Emerald Handbook of Luxury Management for Hospitality and Tourism (Emerald Group Publishing Ltd.), pp. 513-532

4. Michelin-starred restaurants and its contribution to luxury gastronomy tourism

   The Emerald Handbook of Luxury Management for Hospitality and Tourism (Emerald Group Publishing Ltd.), pp. 321-334

5. Resilience of Tourism Employees

   Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 700-703

6. Role of great wine capitals network in making wine tourism a competitive factor of a territory

   Routledge Handbook of Wine Tourism (Taylor and Francis), pp. 308-318

7. Senior Travellers’ Experience

   Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 2688-2690

8. Senior travelers and wine tourism experience opportunities of an evolving market segment

   Routledge Handbook of Wine Tourism (Taylor and Francis), pp. 213-223