DBZ
1ENG Industrial Design Innovation
Publications (7) Publications in which a researcher has participated
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Management of Technology and Innovation
2021
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Design as an enabler of change: a model for measuring the impact of design in service organizations
Proceedings from the International Congress on Project Management and Engineering
2019
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Exploring why established companies need service design. The case of two basque service organizations
Proceedings from the International Congress on Project Management and Engineering
2017
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A Framework For Product Design Based On Semantic Attribution Process
Design Journal, Vol. 20, Núm. sup1, pp. S16-S27
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The brand gap: A framework for brand experience analysis
Emotional Engineering, Vol.5 (Springer International Publishing), pp. 147-168
2016
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Closing the Brand Gap through Innovation and Design
Procedia CIRP
2015
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Etxean jakiak hobeto aprobetxatzeko produktu berri baten diseinua: Esperientzien diseinua ardatz hartuta
I. IkergazteNazioarteko ikerketa euskaraz. Kongresuko artikulu-bilduma: 2015eko maiatzaren 13, 14 eta 15a. Durango, Euskal Herria
2007
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Use of tools, methods and techniques during the fuzzy front end of innovation: Their impact on innovation performance - A survey based exploratory study of companies in the basque country
Proceedings of ICED 2007, the 16th International Conference on Engineering Design